Privacy policy

In accordance with section 3.1 of Law 25, Phares Auto Mobile has designated a Person in charge of personal information protection (RPRP).

You can reach this person by email at info@leroiduphare.ca or by phone at +1 438-367-8248 for any question about this policy, to exercise your rights, or to report a confidentiality incident.

When you fill out a booking or out-of-zone request form, we collect: full name, phone number, postal code or city, vehicle information, plan choice, and promo code if applicable. If you accept advertising measurement, certain contact details may be hashed before being sent to Google Ads to measure enhanced conversions.

When you visit our website we automatically collect technical data: IP address, device type, pages visited, visit duration, referrer, advertising click identifiers (gclid, fbclid). This data may identify you indirectly.

We use your information only to:

• confirm and deliver your appointment (reminders, follow-up, changes); • invoice you for the service; • improve our website and measure the effectiveness of our advertising campaigns; • prevent fraudulent or abusive submissions; • comply with our legal and tax obligations.

Information is collected through the following means:

• secure web forms on our site; • cookies and advertising measurement tags (Google Ads, Meta Pixel); • cookieless analytics tools (Umami, Rybbit); • server logs; • confirmation emails and notifications.

We share certain information with the following categories of third parties, only for the purposes described above:

• Google LLC — Google Ads, Consent Mode v2 and enhanced conversions (advertising and conversion measurement); • Meta Platforms Inc. — Facebook Pixel (advertising measurement); • our transactional email provider (sending confirmations); • our webhook integration (internal notifications for booking processing); • our web host (technical operation of the site).

We never sell your personal information.

Some of these third parties — notably Google and Meta — host their servers in the United States. In accordance with section 17 of Law 25, before any transfer outside Quebec we assess privacy-related factors and sign contractual commitments (standard clauses) with these providers to ensure an adequate level of protection.

We keep your information only as long as strictly necessary to fulfill the purposes for which it was collected:

• booking data: 24 months after the service (follow-up, warranty, support); • technical browsing data: 14 months maximum; • accounting records: 6 years (tax obligation).

Once these periods have elapsed, the information is destroyed or anonymized in accordance with section 23 of Law 25.

Our site uses technologies that may identify you or track your browsing. You can accept, refuse, or adjust your preferences at any time via the “Cookie preferences” button shown on every page.

Activated only with your explicit consent: • advertising measurement and campaign attribution (Google Ads, Consent Mode v2, Meta Pixel); • Google Ads enhanced conversions, which may use certain form contact details after hashing.

Active by default, without any cookie or personal identifier: • anonymous analytics (Umami, Rybbit); • anti-bot protection (Cloudflare Turnstile).

Under sections 27 to 28.1 and 8.1 of Law 25, you have the following rights:

• access to the information about you that we hold; • rectification of any inaccurate, incomplete, or out-of-date information; • withdrawal of consent at any time, free of charge; • portability: receiving your information in a structured, commonly used technological format; • deactivation of identification, location, or profiling functions; • submission of observations on the processing of your information; • de-indexing or cessation of dissemination of information about you.

To exercise a right, write to info@leroiduphare.ca. We respond within 30 days.

If you believe your rights have not been respected, you may file a complaint with the Commission d'accès à l'information du Québec: cai.communications@cai.gouv.qc.ca, 1-888-528-7741, cai.gouv.qc.ca.

Phares Auto Mobile does not make any decision based exclusively on automated processing of your information. Every booking is reviewed by a member of our team.

We implement reasonable technical and organizational measures to protect your information: HTTPS encryption, access control, hosting with reputable providers, anti-bot protection.

In the event of a confidentiality incident creating a risk of serious injury, we will notify the Commission d'accès à l'information and the affected persons without delay, in accordance with section 3.5 of Law 25.

We may update this policy to reflect legal developments or changes to our practices. The last-updated date appears at the top of this page. In the event of a material change, we will inform you clearly before it takes effect.

For any question, access request, or complaint concerning the protection of your personal information, write to info@leroiduphare.ca or call us at +1 438-367-8248.